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SEO

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So you know that in order to get your content marketing strategy in place, you are going to need keywords to focus on. These keywords form the foundations of your SEO so it is important to get it right. But while you know that you have to use keywords, how do you know what keywords you should focus on? In this post, I will take you through 2 types of keywords: short tail keywords and long tail keywords. They both have their own pros and cons so it is best to learn about each of them before diving into keyword research. But first, I need to talk to you about the conversion funnel. Conversion Funnel To put it simply, the conversion funnel refers to different stages that the average customer will experience before converting. Though each funnel does vary, there are typically 3 main stages: Awareness, Interest, Conversion. It is referred…

A Detailed Introduction to SEO for Beginners

A Detailed Introduction to SEO for Beginners

Search Engine Optimisation, or SEO as it is more commonly known as, is the organic way to drive traffic to your website using SERPs. SEO? Organic? SERPs? Do these terms confuse you? Do not worry, this is why you clicked to read this article. In this post, you…