I can’t stress it enough – you cannot just press publish and hope your readers come to you. Especially in this digital day and age where more and more blogs are emerging on the web, you need to do more to make sure that your posts are read. One way to do this is by creating a content marketing strategy.
A content marketing strategy is what will help you properly plan, implement and execute your blogging strategies. It may change as you learn more about blogging but by having a solid plan in place, you will be in the right direction to actually get results from your content.
Actionable Tips on How to Develop a Content Marketing Strategy
1. What Is Your Goal?
By defining your goal, you can really help to identify the direction of your content marketing strategy. Do you want to increase traffic and conversions to your website? Do you want to position your business as the expert in your industry? Do you want to increase sign ups?
2. Understand Your Ideal Reader
The main thing to remember when knowing how to develop a content marketing strategy is that you are not writing for you, you are writing for your ideal reader.
To do this, profile who your target audience is. Get as much information on them as possible so you can really develop a strategy that will appeal to them.
Some information that you should gather include:
- Are they female or male, or a mixture of both?
- What age group are they from?
- Where are they located?
- What is their demographic?
- What content length do they enjoy? Long form or short form?
For example, if your target customer is a busy mother who lives an on-the-go lifestyle, then maybe shorter posts would be more beneficial as they have limited time.
However, if you are targeting lawyers, then really in-depth, longer posts may be the best length.
By understanding your ideal reader, you can increase your posts’ appeal to them and make the most of your content.
3. What Is the Best Content Type?
The word “blog posts” tend to come up first when you talk about content. While blogging is an increasingly growing popular content type in the digital era, it is not the only one.
By knowing your goal and your ideal reader, you can determine what content type can generate the best results.
Some ideas include:
- If you want to increase brand awareness and publish “how-to” tutorials on your product, then videos are well-suited for these topics.
- If you want to drive more traffic to your website, then optimised blog posts is the way to go.
- If you want to increase email subscription sign ups, then an ebook that requires an email to download is a great idea.
4. Create a Schedule
The next step on how to develop a content marketing strategy plan is by creating a schedule.
Use the information that you have gathered from your ideal reader.
For instance, if you are located in Australia but your main customer base is in the United States, then publishing your posts according to optimal American times is beneficial.
This is why doing your research and really getting into the mind of your customers is so crucial in creating an effective strategy.
Studies have shown that different days give you more comments while others give you more shares and views.
In the end, there is no one right answer that I can give you about the best posting times. Try out some different posting days and times to determine what gives you the best results for your business.
Your schedule should also cover not just publication times but also promotions. Once your content is published, how will you promote it? Which social media platforms will you use? How many tweets should you write for the one post? Should you even use Twitter at all?
5. Track Performance
A key factor to remember when knowing how to develop a content marketing strategy is that you need to measure the results. There are many business tools out there that can help track content performance. Google Analytics can help show you page views, bounce rate, time spent on page and more.
If your goal is also to increase conversions via content, then you can also use Google Analytics to track this.
By measuring your performance, you can then adjust your content marketing strategy to then maximise results.
Knowing how to develop a content marketing strategy means that you can really optimise your content and get the results that you want.
What other tips do you have on how to develop a content marketing strategy? Leave me a comment below, I would love to know!