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Marketing

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I can’t stress it enough – you cannot just press publish and hope your readers come to you. Especially in this digital day and age where more and more blogs are emerging on the web, you need to do more to make sure that your posts are read. One way to do this is by creating a content marketing strategy. A content marketing strategy is what will help you properly plan, implement and execute your blogging strategies. It may change as you learn more about blogging but by having a solid plan in place, you will be in the right direction to actually get results from your content. Actionable Tips on How to Develop a Content Marketing Strategy 1. What Is Your Goal? By defining your goal, you can really help to identify the direction of your content marketing strategy. Do you want to increase traffic and conversions to your…

Digital Marketing Link Round Up #1

Digital Marketing Link Round Up #1

As a blogger, I read plenty of blogs myself. Not only do I read digital marketing blogs, but I am also an avid consumer of health and fitness articles, lifestyle, travel, and creative writing blogs. One thing that I really enjoy that some of my favourite bloggers do…

MAC Marketing Campaign

Why MAC’s Marketing Campaign Left Customers Fuming [Case Study]

Original featured image source: MAC Instagram’s repost (here) from @wendy_online Celebrating #NationalLipstickDay 29 July 2017 was a special day for all lipstick lovers alike; it was #NationalLipstickDay. To celebrate, MAC Cosmetics Australia announced a lipstick giveaway marketing campaign. They were going to give away full-sized lipsticks that day at…